Private label is a type of product branding used when a commerce chain offers products of other manufactures as its own. In this particular example of it, the sugar is stored in a specifically designed can, which is made to resemble the ones made way back when the screen print and enameled boards were a “go-to” way of advertising consumer goods. The simple composition and colors serve as subtle messages, renewed each month, making the edition appealing for those interested in collecting such packaging.